Press
Kit & boilerplate.
Written to be reused directly. If you take one thing, take the boilerplate — it is the description we are asking to be introduced by.
Boilerplate
D.C Alacrity is a technology and media company building the Experience Industry. It develops original intellectual property, software and interactive experiences — including Pure Alacrity, a free production suite; Alacrity Player, the Unity runtime behind North Carolina’s first interactive live-action VR film; and a slate of owned properties across series, interactive and documentary. Founded in North Carolina, the company’s first products and productions are the foundation for a broader mission: technologies and businesses that change how people create, work, learn and connect.
Short version
A technology and media company building the Experience Industry. Founded in North Carolina.
Media contact
Naming
How to refer to us.
Three names do three different jobs.
| Name | What it is | Use it for |
|---|---|---|
| D.C Alacrity | The company — a technology and media company | Anything about the business: products, funding, hiring, strategy, the slate as a whole. |
| Pure Alacrity | The production suite, and the banner the productions present under | The software itself, and “Powered by Pure Alacrity” on a title card. |
| D.C Alacrity Productions | A production credit | On-screen credits and call sheets only — not as a description of the company. |
Please avoid “production company”, “studio” or “media studio” as descriptions of D.C Alacrity. They describe one of the things it does.
Assets
Download from this site.
Ground #061018 · cyan #00C2FF · violet #8143FF · white-hot #E7FAFF.
Primary lockup
Mark and wordmark, white on transparent, for dark backgrounds.
The mark
The electric arrow on its own, transparent.
Wordmark
D.C Alacrity in the brand face, white on transparent.
Brand image
The hand and the sky — the company’s hero image, 1600px.
Icon
The mark in a circle on the brand ground, for avatars.
$IDEQU3ST wordmark
Neon pink Sidequest logo.
ABC Squad still
Production still for Sidequest coverage.
Pure Alacrity — Story Map
A real screen from the current build.
One-liners
Per product and property.
| Pure Alacrity | A free production suite — script, breakdown, schedule, set and delivery in one place, local-first and offline-capable. |
| Alacrity Player | A Unity runtime that plays a branching story straight from the file it was authored into. |
| Alacrity Bridge | In development: the shot plan and the day’s record arriving in Premiere Pro and DaVinci Resolve as a real timeline. |
| Right Here Right Now! | North Carolina’s first interactive live-action VR film — free on Meta Horizon and SideQuest. |
| Sidequest | A freshly fired grocery clerk reunites his crew of small-time crooks to get rich on a lawless dark-web gig economy — never knowing whose game it is. Crime dramedy; October 2026 release aim. |
| Prize Pool VR | A campus water-gun game gets a million-dollar prize; two strangers end up the last two players at a fountain. Branching live-action VR180 — 41 unbroken takes, 9 endings, 12½–17½ minutes a viewing. In pre-production. |
| Welcome to Wilmy | A Cape Fear surf and beach culture documentary, shot under a City of Wilmington permit. In production. |
Ask for anything that is missing.
Interviews, additional assets, embargoed material or a fact check.
- Write to
- [email protected]
- Based in
- North Carolina
- The suite
- dcalacrity.com/pure