Investors
AI can fake anything. D.C Alacrity captures the real thing (real places, real people, measured and filmed) and makes it interactive. We’re pre-revenue, with a released title, a live platform and inbound demand, and we’re building the Experience Machine.
Why now
D.C Alacrity sits exactly where these three breaks meet, and was born on a film set to fix them.
Deepfake scams are up 40% a year (Entrust 2026 Identity Fraud Report, via NAR). Realtors have a word, “housefishing,” for listings that look better online than in person, and California now requires disclosure when AI alters property images.
Headsets scan rooms for free and labs raise billions to generate worlds. Capture is becoming a commodity. What’s scarce is real people, story, verification, and a system that produces it at scale.
North Carolina lost an estimated fifth of its crew base after its 2014 incentive change (IATSE Local 491). The people who know best how to capture reality need steady, weekday work.
The company
Not three businesses: one pipeline. The Experience Machine is what customers buy. Pure Alacrity is how we make it anywhere. Our films are where both get proven first. Each layer funds, scales or proves the others.
Real places you can step inside, change with AI and still trust. What businesses buy, starting with real estate in Wilmington.
The production operating system for every media project, and how a crew in Wilmington can direct certified crews anywhere.
Our originals are the R&D lab and the showroom: the hardest problems get solved on our own sets before they reach a client.
“D.C Alacrity is building the Experience Machine. Pure Alacrity is how we’ll make it at the scale of the whole media industry. Our films are where both get proven first.”
Traction
Pre-revenue, with a released title, a live platform and inbound demand.
Released · Meta Quest + SideQuest
The first live-action interactive VR film in the entire Southeast USA: a native app on the Meta Horizon Store since May 31, 2026, made with UNCW’s Film and Computer Science departments and played by our own runtime.
Pure Alacrity
Since March 2026Running real productions, free; its beta organized a commercial production at Lighthouse Films.First cohort
10 filmmakersOn Pure today.Inbound demand
Real estateAfter our UNCW showcase demo, a Wilmington brokerage asked for VR property tours.Capture
In-houseA licensed drone and LiDAR operator leads every scan.How it fits together
Free Pure builds the crews. The crews build the Experience Machine. The Experience Machine pays for free Pure. And our originals test every new tool on our own sets first. Stop any one thread and the others slow down.
Film to reality. The same crews and software make films and places. Each new industry is a new script, not a new company.
Originals. Prize Pool VR tests every new tool on our own sets before a paying client sees it.
The model. Pixar built RenderMan. Epic built Unreal. We make the tools, use them on our own projects, and sell what they make.
Markets
Real estate first, then training, vendors and entertainment, all on the same pipeline. Each new market is a new script for the same crew, gear and software, not a new company.
Others own one piece. AI labs generate places that don’t exist; headset scans have no people in them; scan firms sell static models; immersive agencies rebuild every job. We own the shoot, the player and the data, so every job runs on our engine and leaves recurring software behind.
Better world models, faster restyling and free capture are inputs we can buy. Every improvement the big labs ship makes an Experience Machine cheaper for us to build.
Where it goes
Each step builds on the one before it, and we move as fast as each one proves out. The pieces already exist; now we’re joining them up.
Full-Stack shoots for brokers and developers, Pure live and free, and the first Experience Machine build underway.
The Experience Machine on Meta and phones, Prize Pool VR on the full pipeline, Alacrity Pass, and certified crews in new cities.
A marketplace for certified crews, gear and locations, payroll, new doors in art, decor and commerce, and Alacrity Lab with UNCW.
Production money flows through Pure. Risk data for financiers, guarantors and insurers, so film stops being a gamble.
Impact · Wilmington & North Carolina
Film as a 9-to-5. Steady, weekday, local work for the crews who know how to capture reality.
Wilmington built a world-class crew base over 40 years, and it rises and falls with whichever production is in town. Experience Machine work happens every weekday: one-day captures scheduled in Pure, home for dinner. Students graduate with verified credits and a reason to stay.
“Film crews have always known how to capture reality. We’re giving them the system to do it every day, for every industry, in an age that badly needs reality it can trust.”
The team
Founder and CEO D.C Agwu built Pure Alacrity and led Right Here Right Now! to the Meta store. CTO Kian Miley built its VR mechanics and leads Alacrity Player. Around them: a producer, a director, a post supervisor and a licensed drone and LiDAR lead, all of whom have already shipped together.
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